Truckers for Tots 2026

This holiday season, Allegiance and Ascendance are taking Truckers for Tots networkwide. With our customers, suppliers, employees, and Partners, we will support local Toys for Tots chapters across our network of 85 dealerships.

Dropoff Locations

Become a Partner

17+years running

85dealerships

97%of Toys for Tots donations go to toys, books, and gifts

100%of funds we collect buy toys

TRUCKERS FOR TOTS STORY

A tradition that outgrew one dealership

Mid-State Truck Service started Truckers for Tots more than 17 years ago so every child has a gift to open on Christmas morning. When Ascendance Truck Centers acquired Mid-State in February 2024, we promised to keep the tradition going. In 2026, we are expanding it to dealerships across both Ascendance and Allegiance.

Toys for Tots is a national, top-rated charity. 97% of donations go directly to providing toys, books, and gifts to children in need. For many families on a tight budget, toys come second to food, heat, and warm clothing.

Every dollar raised stays local and directly supports the communities we serve.

Partners

The success of Truckers for Tots reflects the generosity of our communities, customers and industry partners. We appreciate all support to help bring joy to children across our communities this holiday season and have sponsorship levels ranging from $50,000-$500. To confirm your sponsorship, please contact Tia Leonhard at tia@ascendancetrucks.com by October 31, to ensure enough time to capitalize on all ROI opportunities.

Receives top-tier recognition across the network
Logo prominently featured on trailer wraps throughout dealer network that are used and displayed year-round, not just during the event
Logo featured on campaign flyers at parts and service counters in all 85 dealerships
Logo on sponsor T-shirts worn at shopping events
Premier placement on website, alongside the donation link and media coverage
Recognition in national press releases to local chambers, associations and news stations
Visibility in customer statement mailers and in manager outreach by email, phone and in person

How it works

Raise. Donate. Shop. Celebrate.

01

Raise

Dealerships collect funds and toys from customers, suppliers, and employees. Ascendance and Allegiance contribute financially alongside our partners.

02

Donate

All collected funds go into a dedicated account. 100% is used to purchase toys through Toys for Tots local chapters across the country.

03

Shop

Toys for Tots issues gift cards. Employees, customers, vendors, and their families pick out toys at shopping events held at designated retail partners nationwide.

04

Celebrate

Local and national media cover the shopping events and share the story of our industry giving back. Coverage and details go out through press releases, our websites, and social media.

Timeline