Allegiance Trucks and Ascendance Truck Centers Announce Strategic Rebrand to Strengthen Commitment to Customers
We are excited to share that Allegiance Trucks and Ascendance Truck Centers have officially rebranded as Allegiance Truck Centers and Ascendance Truck Centers. This rebrand represents a significant milestone in our journey and a commitment to better serve our customers and communities throughout our entire network.
Our logo has changed, but this rebrand is much more than just a new look. It reflects our shared vision as sister companies to provide unmatched service, support, and solutions across our combined network. With a combined 86 locations throughout the U.S., spanning 18 states from Maine to Kansas, we are confident our decades of experience and increased resources will allow us to deliver unparalleled customer service, product innovation, and enhanced services. We truly are stronger together.
Customers can expect:
- A broader footprint of locations across our joint network to provide faster, more reliable service and support.
- Continued access to industry-leading truck and trailer sales, service, and parts solutions.
- The same trusted people and relationships you’ve always counted on.
- A foundation of integrity, partnership, and forward-thinking solutions designed to keep your business moving.
Our look has evolved, but our mission remains the same: to be a partner our customers can rely on, mile after mile. We’re proud to take this next step together and excited for what the future holds for our team, our partners, and our customers.
New look. Same commitment. Better together.
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Allegiance Truck Centers was founded in 2019 and now includes 40 locations throughout the Northeast, spanning from Pennsylvania to Maine. Allegiance features International, Isuzu, Idealease, Wabash, Pierce, McNeilus, and several other brands and specialties at a number of their locations, offering a wide range of commercial truck and trailer solutions. Customers benefit from an extensive all-makes parts inventory, comprehensive service solutions performed by 300+ knowledgeable service technicians, new and used truck and trailer sales, lease and rental options, and more.
Ascendance Truck Centers was founded in 2023 and has grown rapidly to include 46 locations spanning the country from Kansas to New Jersey. Ascendance features International, Isuzu, Idealease, IC Bus, Wabash, Neville Built, Side Dump Industries and several other brands and specialties at a number of their locations, offering a wide range of commercial truck and trailer solutions. Customers benefit from an extensive all-makes parts inventory, comprehensive service solutions performed by 435+ knowledgeable service technicians, new and used truck and trailer sales, lease and rental options, and more.
**Allegiance Truck Centers and Ascendance Truck Centers are separate and independent businesses. Although the companies may at times align or coordinate certain offerings for the convenience of customers, and may engage in joint marketing or co-branding initiatives, each entity is separately owned, independently managed, and solely responsible for its own operations and offerings. Neither company has authority to act for, bind, or incur obligations on behalf of the other. Customers and other counterparties should understand that any legal or contractual relationship exists exclusively with the specific company providing or procuring the applicable product or service.